Feb 28th 2004 Michael Mainelli
One important characteristic of the next big thing is that it must have the power to surprise at the time it starts to become big, but surprise only a little bit.It’s not whether you can see it coming; it’s whether your neighbour doesn’t, but only by a little bit. Your neighbour must also share the perception that the next big thing has the power to disrupt the current order. The next big thing is about perception more than reality.
— Michael Mainelli
No Comments » Posted by Administrator / Innovation and Trends / Analysis

