Management Quotes

Vision without action is a daydream. Action without vision is a nightmare.
— Japanese Proverb

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One of the distinguishing features of people is that they have strong ideas about what is right and wrong. If you can resonate, collectively, with those ideas, then you can tap into people’s commitment and creativity to a far greater degree.
— Nikos Mourkogiannis

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The only definition of a leader is someone who has followers. Some people are thinkers. Some are prophets. Both roles are important and badly needed. But without followers, there can be no leaders.
— Peter Drucker

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The Paul Principle: People are promoted until the job is no longer any fun.
— Dr. Mark S. Albion

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Unhappiness is in not knowing what we want and killing ourselves to get it.
— Don Herold

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Success is getting what you want. Happiness is wanting what you get.
— Dale Carnegie

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Like it or not, although market researchers often develop a solid understanding of the jobs that customers are trying to do, the primary language through which the nature of the opportunity must be described in the resource allocation process is the language of market size. Asking marketers to understand this concept is not the solution to the problem—because whether it is called “marketing myopia” or “jobs to be done,” this concept has been taught before. It is a process problem. Because senior managers typically hire market research to quantify the size of opportunities rather than to understand the customer, the resource allocation process systematically and predictably perverts companies’ concept of the structure of their market so that it ultimately conforms to the lines along which data is available.
— Clayton Christensen

No Comments » Posted by Administrator / Customer Related and Market Research

…Customers—people and companies—have “jobs” that arise regularly and need to get done. When customers become aware of a job that they need to get done in their lives, they look around for a product or service that they can “hire” to get the job done. This is how customers experience life. Their thought processes originate with an awareness of needing to get something done, and then they set out to hire something or someone to do the job as effectively, conveniently and inexpensively as possible. The functional, emotional and social dimensions of the jobs that customers need to get done constitute the circumstances in which they buy. In other words, the jobs that customers are trying to get done or the outcomes that they are trying to achieve constitute a circumstance-based categorization of markets.
— Clayton Christensen

No Comments » Posted by Administrator / Customer Related and Marketing

The brand’s strategy should be the translation of your competitive-marketing strategy into terms of a promise to your existing and prospective customers.
— Dan Herman, PhD

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I worry about organizations that cannot fire one person but can fire a thousand.
— Bill O’Brien

No Comments » Posted by Administrator / Human Resources and Management